Sevierville BBQ Button campaign kicks off
If you see folks around Sevierville all wearing the same button on Monday, April 23, 2012, it's because the Bloomin' BBQ & Bluegrass Festival BBQ Button Campaign has officially begun.
Businesses all over Sevier County are participating in the 2012 BBQ Button Campaign, which runs from April 23 - May 19, 2012.
Employees of area business wear the button to possibly win cash from the "Pig Patrol," a team of Sevierville Chamber representatives that look for people wearing the button.
"We ask that those who choose to participate in the BBQ Button Campaign begin wearing their buttons (3" circular pins) regularly while at work beginning April 23," said Sevierville Chamber Marketing Director Amanda Maples Marr.
The Chamber anticipates that the buttons and the contest will generate conversations and enthusiasm, and promote participation in the upcoming festival. Last year, 37,000 people attended the free outdoor festival in Sevierville.
As an incentive to continue wearing the BBQ button, the Chamber created "Pig Banks." At least three times a week, Chamber staff members will visit a randomly chosen business that is participating in the BBQ Button Campaign. The first three employees encountered wearing their buttons at one of the randomly chosen businesses will receive a Pig Bank (a small plastic piggy bank). The Pig Bank may have anywhere from $2 to $100 courtesy of an area bank, credit union, or business.
BBQ Button Sponsors include Food City, Knoxville TVA Employees Credit Union, Mountain Brook Village and The Mountain Press.
To request free Bloomin' BBQ Buttons for your employees to wear, please contact Chelsie Teague at the Chamber firstname.lastname@example.org.